SEO stands for search engine optimization or search engine marketing. It is a strategy with the aim of increasing traffic to a website. If you are not familiar with SEO yet, it will be puzzling in the beginning. However, it will be worth the trouble. There are no frequently visited websites that have done nothing with SEO. SEO is essential to make a good quality website. And of course we want all of a website that your target group cannot ignore.

Your place in the search engine rankings

All major search engines such as Google, Yahoo and Bing have rankings. When a potential customer types something in the search engine, relevant websites from the search results will appear. You want to be in the first row of the hits with your website. After all, people almost never search beyond the second page. And often the bottom websites of the first page are not even read. Internet users want quick results. And that is why it is so important to be high in the search engine ranking. So get started! Let’s have look to understand Why SEO Marketing Is Important.

How do I do that?

Easier said than done

Because how do you ensure that you are high in the ranking? Search engines find it very important that they have to deal with a good quality website. We are talking about spelling and grammar, but also about relevance and whether the information is up to date. There is a robot check on your website, to see if it is relevant to the person who has entered something in the search engine. Keywords are very important in this process.

SEO with keywords

Suppose someone googled on ‘cheap red sweater’, then the robots check all websites to see where these keywords occur. So make sure that you use enough keywords on your website. As keywords, you use the words that you think the potential customer is looking for. Do not place the keywords randomly on the website, make sure they are properly processed in qualitative content. Be careful not to overdo it. Too many keywords can be seen by the robot as spam again. And then you lose your high ranking immediately.


Besides the keywords, linkbuilding is also very important to get high in the ranking. It is always good to have other websites linked to your website. But the search engines also look at the quality of these websites. For example, if it is a blog where almost no visitors come, the search engine will know less. It is excellent if there is a link to your website on a large, well-known site. Good for the flow of visitors, but also good for SEO. The search engine assumes that your website is of good quality.

In short, SEO is something that can no longer be ignored for website builders and web shop owners. It is the way to subtly route the target group to your website. Immerse yourself in it, and see the visitor numbers of your website rise.


Not surprisingly, search engine optimizationsare an important step for the newly established enterprises. But for the growing SMB, being fully diligent in maintaining the SEO is just as important.SEO cannot be at the top of your list of priorities when it comes to preparing for a season selling holidays. Keep in mind that regardless of the size of your business, SEO is never a task that is completely complete. Instead, the SEO process requires the periodic attention over the time with estimated trial – error. Use the approaching holiday seasons as the reminder of the revision and re-optimization of the search engine strategy.

To earn higher page rank and conversions, when it matters, start the process long before the holiday season. In November, it might be nice to crack the last blog post, it may take several weeks for Google bots for scanning your sites and fine-tune the keywords. Below we have compiled best practice and tips on SEO to help you start the process of checking SEO at an early stage and make sure that your products and promotions are visible in this holiday shopping season. The Salterra SEO Company in Phoenix offers the best deals there.

Analysis of where you are

Before you begin to change the header tags and purchase Adwords, analyze the current state of your SEO. Without a quick test of the effectiveness of your normal search, you can do more harm than good. Learn which pages give you the most views and a long time on the page in Google Analytics. Cross these results using the most effective keywords. This will give you a good idea of ​​what you are already doing well.

Remember that there are certain pages, for example, your home page, which, most likely, already succeed. Fine-tuning keywords cannot greatly affect the overall performance. Instead, focus on optimizing the pages that are executed in the middle of the package.

Know your keywords

You already have a list of the most effective keywords for your business. However, the formation of a list of keywords dedicated to the holiday will help your business attract new customers looking for the perfect gift. Go to Google Trends reports to find out which search queries clients often use and update keywords for these changes.

Write now, not later

After you have a list of keywords dedicated to the holiday, you may be tempted to push your blog away, recording it until the end of the holiday season. But, the longer you wait until you include these keywords, the less effective your search will be in your store. In fact, Google requires Google to scan your changes.