SEO stands for search engine optimization or search engine marketing. It is a strategy with the aim of increasing traffic to a website. If you are not familiar with SEO yet, it will be puzzling in the beginning. However, it will be worth the trouble. There are no frequently visited websites that have done nothing with SEO. SEO is essential to make a good quality website. And of course we want all of a website that your target group cannot ignore.
Your place in the search engine rankings
All major search engines such as Google, Yahoo and Bing have rankings. When a potential customer types something in the search engine, relevant websites from the search results will appear. You want to be in the first row of the hits with your website. After all, people almost never search beyond the second page. And often the bottom websites of the first page are not even read. Internet users want quick results. And that is why it is so important to be high in the search engine ranking. So get started! Let’s have look to understand Why SEO Marketing Is Important.
How do I do that?
Easier said than done
Because how do you ensure that you are high in the ranking? Search engines find it very important that they have to deal with a good quality website. We are talking about spelling and grammar, but also about relevance and whether the information is up to date. There is a robot check on your website, to see if it is relevant to the person who has entered something in the search engine. Keywords are very important in this process.
SEO with keywords
Suppose someone googled on ‘cheap red sweater’, then the robots check all websites to see where these keywords occur. So make sure that you use enough keywords on your website. As keywords, you use the words that you think the potential customer is looking for. Do not place the keywords randomly on the website, make sure they are properly processed in qualitative content. Be careful not to overdo it. Too many keywords can be seen by the robot as spam again. And then you lose your high ranking immediately.
Besides the keywords, linkbuilding is also very important to get high in the ranking. It is always good to have other websites linked to your website. But the search engines also look at the quality of these websites. For example, if it is a blog where almost no visitors come, the search engine will know less. It is excellent if there is a link to your website on a large, well-known site. Good for the flow of visitors, but also good for SEO. The search engine assumes that your website is of good quality.
In short, SEO is something that can no longer be ignored for website builders and web shop owners. It is the way to subtly route the target group to your website. Immerse yourself in it, and see the visitor numbers of your website rise.